HiAll名企大禮包【BCG篇】

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1.2 公司概況

1.2.1 BCG 中國辦事處簡介
        
BCG于 1980年代率先在大中華區(qū)開拓管理咨詢業(yè)務(wù)市場。1990年在香港設(shè)立的辦事處，確立了我們對中國的長期投入以及致力于中國管理咨詢業(yè)務(wù)的信心。BCG 其后在 1993 年于上海設(shè)立
辦事處，使我們成為在中國大陸第一家設(shè)立中國合資企業(yè)的跨國咨詢公司。隨著 BCG 在大中華地
區(qū)的業(yè)務(wù)逐步擴(kuò)展，BCG 于 2001 年設(shè)立了北京辦事處，以便更好地為越益廣泛的大中華區(qū)客戶提
供服務(wù)。雖然臺北辦事處成立的年資最短，但 BCG自 1990 年代中期起已開始為臺北客戶提供資詢服務(wù)，我們經(jīng)常派遣香港辦事處的咨詢顧問到臺北處理本地和國際客戶的項(xiàng)目事宜。現(xiàn)在，臺北辦事處已成為 BCG 在大中華區(qū)咨詢業(yè)務(wù)增長的關(guān)鍵成員之一。我們把整個大中華區(qū)歸在一個統(tǒng)一的咨詢業(yè)務(wù)體系：從人員配置、培訓(xùn)到職業(yè)發(fā)展都是一體化管理的，項(xiàng)目團(tuán)隊(duì)的成員也是從整個大中華區(qū)調(diào)配。隨著大中華區(qū)的業(yè)務(wù)拓展以及中國在全球業(yè)務(wù)增長的重要性不斷提高，我們在 BCG 全球網(wǎng)絡(luò)中也愈加重要。現(xiàn)在正是為 BCG大中華區(qū)開拓璀璨未來而打下堅(jiān)實(shí)基石的關(guān)鍵時候。BCG把除日本外整個亞洲地區(qū)的辦公室作為一個體系。這個體系被稱為“東亞及東南亞”體系。亞太地區(qū)還包括澳大利亞—新西蘭體系和日本體系；“東亞及東南亞”體系同時又再細(xì)分為四個區(qū)域：東南亞區(qū)、大中華區(qū)、韓國和印度。每個區(qū)域都在總體網(wǎng)絡(luò)下獨(dú)立運(yùn)營和管理，每個咨詢顧問雖有自己的常駐辦事處，也同時隸屬于該區(qū)域。

1.2.2 BCG 北京辦事處

北京辦事處是 BCG 在中國成立的第三個辦事處。目前它是我們大中華地區(qū)持續(xù)發(fā)展的一個重要的驅(qū)動力。當(dāng)?shù)孛襟w經(jīng)常引述 BCG 員工對企業(yè)策略和中國主要行業(yè)發(fā)展的看法。BCG 許多領(lǐng)域的國際專家也經(jīng)常造訪北京，與客戶、政府官員、學(xué)者和媒體見面。BCG 北京辦事處位于北京市的金融和商業(yè)中心。離許多跨國機(jī)構(gòu)的駐大陸辦事處、中國企業(yè)辦事處以及政府機(jī)構(gòu)都不遠(yuǎn)。員工融合了當(dāng)?shù)睾蛧�際的專業(yè)人士，具有跨行業(yè)的咨詢經(jīng)驗(yàn)。
更多企業(yè)文化及信息動態(tài)
1.3 企業(yè)文化

1.3.1 We are a partnership of individuals.

(1) We collaborate without conforming.  
(2) We value ideas above tenure.
(3) We respect individuality.
(4) We embrace flexibility.

1.3.2 We believe in passionate engagement.

(1) We put our clients first, and we measure our success by their success.
(2) We empower our clients as partners and share the credit for-and the excitement of-discovery.
(3) We insist on the truth, whether or not that is what the client wants to hear.
(4) We seek to be a catalyst for creative and practical transformations.
(5) We foster our clients' ability to achieve and sustain superior results.



1.3.3 We work to expand the possible.

(1) We build on experience without repeating it.
(2) We create sustainable competitive advantage through innovative solutions.
(3) We invest in our people so that they are able to realize their leadership potential at BCG andbeyond.
(4) We are committed to creative and practical results.
(5) We change the rules of the game.

1.4 組織結(jié)構(gòu)
1.4.1 全球網(wǎng)絡(luò)

1.4.2 U.S. locations

Atlanta, GA、Boston, MA、Chicago, IL、Dallas, TX、Houston, TX、Los Angeles, CA、Miami,
FL、New York, NY、San Francisco, CA、Washington D.C.

1.4.3 International locations

Amsterdam, The Netherlands、Athens, Greece、Auckland, New Zealand、Barcelona, Spain、
Bangkok, Thailand、Beijing, China、Berlin, Germany、Brussels, Belgium、Budapest, Hungary、
Buenos Aires, Argentina、Cologne, Germany、Copenhagen, Denmark、Dusseldorf, Germany、
Frankfurt, Germany、Hamburg, Germany、Helsinki, Finland、Hong Kong, China、Istanbul,
Turkey、Jakarta, Indonesia、Kuala Lumpur, Malaysia、Lisbon, Portugal、London, England、Madrid, Spain、Melbourne, Australia、Mexico City, Mexico、Milan,Italy、Monterrey, Mexico、Moscow, Russia、Mumbai,India、Munich, Germany、Nagoya, Japan、New Delhi,India、Oslo, Norway、Paris, France、Prague, CzechRepublic、Rome, Italy、Santiago, Chile、Sao Paulo,Brazil、Seoul, Korea、Shanghai, China、Singapore、Stockholm, Sweden、Stuttgart, Germany、Sydney,
Australia、Taipei, Taiwan、Tokyo, Japan、Toronto,Canada、Vienna, Austria、Warsaw, Poland、Zurich,Switzerland

1.5 開展業(yè)務(wù)

1.5.1 Branding

Based in the firm’s Vienna office, the branding practice works not only to build brands but an
entire customer experience. Consumer: Based in the firm’s Paris office, the consumer practice
explores a variety of challenges faced by consumer and retail business. Corporate Development:Based in the firm’s Berlin office, the corporate development practice uses BCG’s “proprietary
value-management methodology” in an effort to help clients create value and maximize
shareholder return.

1.5.2 Deconstruction

Based in the firm’s Boston office, the deconstruction practice was launched in 1998, and looks at ways in which the value-chain linkages, which once defined our economy, are breaking down.




1.5.3 E-Commerce

Based in the firm’s Chicago office, the e-commerce practice uses a comprehensive,
cross-disciplinary approach to help companies understand how the Internet affects their business.

1.5.4 Information Technology

Based in the firm’s Cologne office, the information technology practice does its best to make sure
client companies achieve one, overarching goal – the integration of business strategy and
technology.

1.5.5 Strategy

Based in the firm’s London and Chicago offices, the strategy
practice serves as a support mechanism to the firm’s other
industry practices, ensuring that BCG maintains its leadership
position in a field it played a part in defining.
第四章    筆試相關(guān)Questions to Expect
We have a client who operates a national distributionnetwork and produces different types of products for the home-home building, home improvements, etc. This clientis trying to decide if it should go into doors, specifically wooden doors for homes. Tell us what you think the market size for wooden doors would be. Is it big enough to be attractive? Let’s talk through the logic of how you would evaluate whether or not our client should enter this market. Take your time before answering. According to one BCG interviewer, this ishow the company prefers to start the first round interviews. Begin this question by doing a 10- to 15-minute “estimation exercise,” which consists of questions such as:  
–How many doors are there in the United States?
–What’s the market for wood doors in the United States?
After asking questions like these, you should be able to come up with a number-say, 500 million doors. You should even have a notepad and pen on you so that you can jot down ideas and keep track of your thoughts. For the next 20 to 25 minutes, you should talk about the issues that thecompany might be thinking about before entering the market, by asking questions such as:
–What is the competition like in the market?
–How will the manufacture of wooden doors affect the company’s labor costs?
Interviewees should always remember that “there are several ways of approaching the problem,and during the interview what the interviewers are most interested in is your logic flow, the typesof questions you ask, and how you structure the questions. Asking questions that are wrong is tantamount to not asking them at all.” One recent interviewee notes, “BCG is looking forpeople who will think carefully before answering; this is very important in the case interview.Don’t say the first thing that comes to your mind, even if you’re certain about it. If you’re tryingto choose between appearing to be slow and appearing to be a cocky idiot, choose the former.”


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